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An ebook can do all of the above. It will help you to focus on what you want out of your marketing activity. Not all ebooks are sold; many are used as an incentive to capture data (often called lead magnets of ethical bribes). This enables you to build a list of subscribers with a particular interest. You’ll find that most businesses actually require three or four lead magnets these days. Gone are the days where “one size fits all” ebooks can be created.
Some of the best-selling ebooks are the ones that teach a specific skill; how to use Microsoft Excel or how to program your Sky remote control. It appeals to a certain audience, and if it’s related to your products or services it will grow your audience share.
In establishing your ebooks purpose you can see if there is a need for the ebook at all. Not all ebook book ideas make it into a book! But if yours does, you’ll know how many you will sell or give away.
Your ebook’s purpose is determined by you and a little research.
Once you’ve created it, the next step is to market it so that you can achieve your business goals.
Sarah
P.S. Want a free guide on marketing your book? Share this post from the box below and you can access your free report.
Ebooks are good for the environment. Ebooks save trees. Ebooks eliminate the need for filling up landfills with old books. Ebooks save transportation costs and the pollution associated with shipping books across the country and the world.
3. Ebooks preserve books. (The library of Alexandria was burned and the collection ruined. Richard Burton’s wife, after his death and against his wishes, destroyed a book he had been working on for ten years. The original manuscript of Carlyle’s The French Revolution was lost when a friend’s servant tossed it into the fire.) Ebooks are ageless: they do not burn, mildew, crumble, rot, or fall apart. Ebooks ensure that literature will endure.
4. Ebooks faster to produce than paper books, allow readers to read books about current issues and events.
5. Ebooks are easily updateable, for correcting errors and adding information.
6. Ebooks are searchable. Quickly you can find anything inside the book. Ebooks are globally searchable: you can find information in many ebooks.
7. Ebooks are portable. You can carry an entire library on one DVD.
8. Ebooks (in the form of digital audio books) free you to do other activities while you are listening.
9. Ebooks can be printable: and thereby give a reader most or all of the advantages of a paper-based book.
10. Ebooks defy time: they can be delivered almost instantly. Ebooks are transported to you faster than overnight shipping: in minutes or in seconds.
11. Ebooks defy space: ebooks online can be read simultaneously by thousands of people at once.
12. Ebooks are cheaper to produce. Thus, small presses can attempt to compete with media giants.
13. Ebooks are cheaper to buy.
14. Ebooks are free. The magnificent work of Project Gutenberg, and other online public libraries, allow readers to read the classics at no cost.
15. Ebooks can be annotated without harming the original work.
16. Ebooks make reading accessible to persons with disabilities. Text can be re-sized for the visually impaired. Screens can be lit for reading in the dark.
17. Ebooks can be hyper-linked, for easier access to additional information.
18. Ebooks — with additional software and hardware — can read aloud to you.
19. Ebooks let you tweak the style. Many ebooks allow readers to change the font style, font size, page size, margin size, colors, and more.
20. Ebooks may allow the option for the addition of multimedia: still images, moving images, and sound.